There are several factors we must consider when joining a new bookmaker. One of the most important factors is the quality of odds and in this article we will focus on top bookmakers with high odds. There is a lot of competition in this field as there are thousands of online bookmakers trying to lure new customers on a daily basis. There are also very successful bookmakers that have very bad odds compared to best available. They focus on marketing, law regulations, bonuses and similar ways to keep the business going, but in the end offer less value to customers.
Now, when we talk about high odds there are several view points we can observe it from. There are bookmakers that offer best odds overall, bookmakers that offer best odds in specific leagues or sports, those that offer high odds on favorites in major sports and betting exchanges that offer very high odds, but take commission out of the winnings. So which are which?
Bookmakers with best overall odds
These bookmakers are known around the world for having best available odds. Those are heavyweights in this industry, companies from which other bookmakers copy odds. They have to be very precise with their odds to make profit due to very small margin they have. In most cases they provide biggest value to customers from all online bookmakers.
SBObet is the top brand in the world considering the amount of cash that goes through their hands. They along with another Asian bookmaker hold over 50% of total betting market in the world. They are not a brand based bookmaker like Bet365 or Bwin, they have very high odds and very high maximum stake limit. Other bookmakers change their odds according to SBObet odds as high betting volume means more precise information in world of betting.
Check out all the reasons why SBObet is one of the top bookmakers in a review we wrote (blue button). Check also how to redeem this welcome bonus with terms described bellow SBObet's picture by clicking on red button.
Straight after SBObet, there comes a relative newbie in sports betting industry. 1XBet maybe even has better odds than 2 previously mentioned, but they accept smaller bets than those 2. They are a Russian company expanding rapidly to any new market they can reach due to amazing odds AND very high coverage. They offer more markets than 99.9 % of other bookmakers and usually come online with odds before anyone else does.
Bookmakers with best odds in specific leagues/sports
Here is the biggest competition as there is a lot of local bookies that want the cut in specific country or sport. But, we will not mention all of them as it would be a very long list, we will mention only the specific ones that have the highest odds in sports an league that attract a lot of bettors.
5Dimes has a specific type of promotion called “Reduced Juice”. It applies to markets in US sports and with taking reduced juice odds, you actually play the best possible odds in leagues such as NBA, NHL, NFL, MLB and MLS. They also offer reduced juice option to NCAA competitions, therefore if you are a fan of betting on American sports, this bookmaker will give you the most for your money. They are not technologically most advanced software out there and have somewhat limited banking options, but still manage to capture the loyalty of many US sports fans.
Betsonic is an European based bookmakers, but has large interest in South American markets. That is why they offer probably the best odds in these leagues in soccer. Soccer is the most popular sport in South America by far and if you are a fan of it, you can find best odd on Copa Libertadores, Sudamericana, Colombian, Arentina and Brazilian leagues on Betsonic.
Horse racing is one of the most popular sports for betting and this high street bookmaker has built their 100 years old company on these kind of bets. They offer best overall odds on most UK and Ireland races. A lot of other companies try to bite a part of their betting volume on horse racing by competing with odds and promotions on horse racing. To the day they haven't been successful as Will Hill stays the top dog in this sport.
As an alternative to betting companies, there are 4 betting exchanges. If you don't know what betting exchange is or how it functions, take a look at this article. Betting exchanges don't have any real influence on quality of their odds on specific match or market. It depend from the interest of their users. If they find some match attractive enough the quality of odds will soon rise up to 100% of return. That is the best possible return you can get, but have in mind that betting exchanges charge small fees on successfully made bets. Some have 5% commission, others 1.5%. It doesn't seem much, but in the long run can be a lot of money in the question.
Matchbook is our first choice although they hold 3rd position in market share of betting exchanges. This is due to the fact that it is very hard for betting exchanges to compete with the leader – Betfair. This causes smaller liquidity to Matchbook, which again causes customers to turn to Betfair again. It is a circle that is hard to brake. Matchbook has absolutely the smallest commission from all betting exchanges – 1.5% and on major matches has the best possible odds you can get in the whole world even when you add their commission.
Although Betfair has much bigger commission – 5%, it deserves to be mentioned in this article. This is because of 2 reasons. First is that Betfair's commission lowers down the more you play. If you are a professional trader or an enthusiast that places a lot of money during the month, commission will soon get to 3%. This means most of your bets will be placed with 100+3% margin. This percentage is in the line with most other top bookmakers in this article. Second reason why we mention Betfair is that they have much better liquidity on minor matches and side markets than any other betting exchange, therefore the is more options to profit from with top odds.